Mackinac Partners

Drew Reich

Managing Director


Drew Reich

Drew Reich

Managing Director

Drew is a performance driven senior executive with over 30 years of experience, with 15 years at the C-level in retail merchandising, operations, marketing and financial planning.

Drew has an exceptional record of top performance in both Fortune 100 companies as well as small and mid-sized specialty retail along with manufacturing companies where he has improved revenue and profitability via strong and passionate leadership and strategic vision that have generated dramatic improvements in business performance.

His recent engagements have been turnaround focused roles where he was tasked with restructuring and revitalizing struggling operations as well as business advisory consulting with several manufacturers, specialty retailers, consumer product companies, and a real estate development firm.
Drew recently served as interim Chief Operating & Merchandising Officer for Peace, Love, World (PLW), a Miami based specialty fashion house that is currently one of the hottest new brands on the QVC network. His efforts led to an outside equity infusion and a 30% increase in operating performance and dramatic efficiency gains.

Drew served as Chief Merchandising and Marketing Officer (CMO) for Starboard Cruise Services, a $1B retail concessionaire in the cruise industry serving the Royal Caribbean & Carnival portfolios. Drew managed all aspects of merchandising, marketing contract negotiations, and business planning. By implementing a new business model, Drew was able to establish new partnerships with leading luxury retail watch and find jewelry brands such as Cartier, Bulgari, Breitling, IWC, and Tiffany. Drew led a turnaround from consecutive years of double digit sales decline and operating losses to an operating profit, while simultaneously growing revenue over 80% over a five year period.

Drew served as EVP and CMO at The Sharper Image where he was a key member of the turnaround team retained by JW Levin Partners to maximize shareholder value for the well-known retailer. Upon acquisition by a consortium led by Hilco Consumer Capital and Gordon Brothers Group, Drew assisted in the disposition of the brick and mortar assets and the transition to the current licensing model.

Drew spent 23 years with Macy’s, the largest department store company in the US, with 840 stores and $27 billion in revenue. Drew held various roles in merchandising, marketing, and store operations, including EVP and CMO of the central division, consisting of 218 stores and over $5 billion in revenue.

Drew is a Cum Laude graduate from Arizona State University’s WP Carey School of Business with a BS in Marketing. He is frequently called upon by Wall Street analysts for his insight on trends and topics in the retail space.

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